Providing associations with member-engaging print & digital media
Online Buyers Guides
Our ideas will form a strong foundation with your communications plan, market your association to the masses to build membership, and create non-dues revenue opportunities. Let's begin, shall we?
Save time… to do what you do best!Board of Directors
Staffing & HR
Seminars & Training
and much, more…
But you know that!
With everything an association executive has on the go at any given time, it's very clear that making the decision to outsource your publishing needs to the right team of professionals who are sure to 'wow' your members every time, is paramount to successfully communicating to your membership.
Our many publishing services include…
Magazines | Directories | Calendars | Newsletters
Online Magazines | Online Directories | E-Newsletters
Lester partners with your association to do the unimaginable.
Our team is comprised of creative and innovative people, who embark on a journey with all new association partners to build new ways to effectively communicate with members.
Advancing your member-association communications to the digital age.
The world of communication and publishing is rapidly evolving to the digital frontier. A greater majority of mobile phone users will have a Smartphone device by the end of 2011. By 2014, estimates show that there will be nearly 90 million tablet users. This amounts to 35.6% of all Internet users.
When members look for the latest industry news and events in their industry, they rely on their association to provide this information in the easy and convenient formats of today.
Lester provides cutting edge solutions which will keep your association information top-of-mind and available in the way your members want to receive it.
Online Magazines Available on:
Online Buyers' Guides - Internet
Online Directories - iPad & iPhone
Keep members awake and engage them on industry related topics through
quality editorial content. Your voice is much stronger as a unified group.
Your members deserve an interesting read. In fact, they thrive on this information as it has to do with the industry where they conduct everyday business. Lester provides your association with its very own Editor and their experience in content management and editing can have your industry articles speak volumes.
You have their attention, now what?
Association endorsed publications create an incredible opportunity for industry suppliers to market their products and services among key industry professionals. This is the main source of revenue used to fund your publishing project. Our highly trained advertising account executives create cost-effective advertising solutions which garner results. This advertising knowledge has been the cornerstone to a 92% on average ad renewal rate. Our teams efforts in client acquisitions has resulted in ad page growth by more than 21% from year to year.
Every publication we undertake is like a blank canvas, and our design
professionals understand what it takes to paint a Vincent van Gogh.
Lester's accomplished designers bring your associations' editorial content to life through the art of visualization, creating eye-catching and uniquely engaging layouts which intrigue your members.
Quality Press Operations from the Best in the Business!
Lester works with leading commercial print houses to ensure quality is foremost in preparing the final product for your membership. Whether you are looking for perfect binding, saddle stitching or spiral coil publications, these professionals take the best business practices to ensure proofing and quality is of utmost importance.
Don't worry, we got it handled!
Our services include:
Maintaining Membership Lists | Maintaining Mailing Lists
National & International Mailing | Audience Development
One of Lester's main priorities is distribution of your publication(s) in a timely and organized manner.
We provide the necessary distribution services which will save your association time. These services include managing your mailing lists for member and non-member communications, member lists, and audience development. And the best part, we distribute at no-cost to your association!
We Win, You Win!
Lester prides itself on structuring a publishing agreement with associations that create a win/win for both parties. Associations prosper from our services, not only by relieving the association staff of the many publishing responsibilities involved so they can focus on what they do best, but by delivering the membership with high-quality publications and receiving non-dues revenue in the form of royalty payments for publications that meet and exceed the necessary advertising revenue expectations that result in project profitability. Please view our publishing products and services to learn more about how this model can greatly benefit your organization.