Our mission is to take your communications to a new level of excellence through our skilled team of editors, writers, designers and sales professionals. We partner with our client associations and organizations to turn their goals into reality. Then, we aim one step higher through a continuous improvement process. It is what we do well and our success rate in publication recognition and growth, membership growth, and client retention are true indicators of this belief.
For more than a decade, Lester has been publishing association magazines, directories, newsletters and a diverse range of other products such as calendars and buyers’ guides both for print and online consumption.
Our collaborative nature is a key component to delivering products that meet and exceed your association’s expectation, and the success we can bring you is attributed to the true passion we develop for your project.
Please click below to expand each of the following and learn how we will help you deliver the best quality publications to your industry.
This is the first order of business in successful collaboration. We make certain we understand your goals, and then we buy into them in a creative process with a few new ideas of our own. It is the pathway to excellence.
Proper management means that we accept responsibility for shepherding your publication or project efficiently through the concept, execution, printing and distribution phases. The client always has final product approval.
We Have the Best People in the Business
Total Quality Management, a system of management that gained credence more than 10 years ago, asserted that the “internal” client must be well managed and supported if the “external” client is to be well served. We have staff in each department (advertising sales, editors, writers, graphic designers, proofreaders) that have been with us for many years, speaking to their loyalty. They are staff we prize because of the high-quality work they can do for you. Each has years of directly-relevant experience planning and executing top-quality products for clients just like you. Creativity. Drive. That’s Lester’s recipe for success in your print and digital products.
We Exceed Sales Targets
Our seasoned ethical sales executives work efficiently and diligently to meet advertising sales targets developed in tandem with your organization, financial goals that are often exceeded. We create and seize opportunity to continuously evolve your publications into the industry-leading products your membership wants and deserves. It’s a bold statement, but one we believe in wholeheartedly. You will not get a better team of individuals working to sell your association’s value and publications’ value directly to industry suppliers, marketing your association to wide audiences.
We Write & Edit
Or rather, our talented team of editors and their long list of talented writers turn out easy-to-read, informative features that encourage readership and meet your communication goals within your industry. We provide your association with its very own editor and manage your content to ensure it is clean and professional. Where and when necessary, we assist you in sourcing photography that is suited to engage the reader.
We recognize that it is vital to have appealing design in every publication. Readership surveys show that a potential reader can be deterred or drawn in to a page depending on the important visual elements. Our creative and technically-proficient designers know how to blend visual elements and text to the greatest advantage.
We Oversee the Print Process
We partner with leaders in professional printing, providing your membership with the highest level of excellence when it comes to the finished product. From prepress, to pressroom, to binding and finishing, our partners use the latest software and technology resulting in unparalleled accuracy and quality for every print product.
We Ensure Timely Distribution
Our administration personnel take the lead in mailing-list management for associations. For you, we can continuously update, add and remove members and/or non-member subscribers to your publication. In the alternative, you can supply a complete mailing list for each issue. We take every step to make sure that delivery will be done on time, using the most cost-effective methods. You determine the process according to what fits your mail-out database needs.