Lester is a specialized communications firm that understands the unique requirements and objectives of trade and professional associations. Whether you have an established brand or are just getting started, Lester can put our experience to work for you. Let us help you connect to the people and organizations you need to reach.
Lester provides first-class print publications tailored to the specific needs of our clients. Our goal is to propel the voice of each of our association partners as the leaders within their respective industries. Our publishing professionals work diligently to integrate an association’s branding, vision and mission throughout each edition published.
High-quality, spiral coil-bound print directories are one of the most valuable perks an association can offer to its members. Designed to include complete contact information for each member with easy-reference tabs separating levels of membership, members by region, association information etc., creating a definitive reference guide and business tool used by industry professionals.
Calendars are an essential way to keep an association top-of-mind amongst its membership year-round. By providing each member with their very own annual calendar, they are reminded on a month-to-month basis of important industry-related dates such as conventions, conferences, seminars and events that are pertinent to the industry the association lobbies for and represents.
Lester develops marketing materials for conventions and conferences, public and private events, membership brochures and product guides. Through our close partnerships with associations, we become very familiar with our clients’ industries and branding strategies. This allows our team to develop the proper printed materials to assist in the execution of a successful marketing plan.
Want to connect industry buyers to sellers? An association can provide its membership with a printed and/or digital buyers’ guide categorizing products and services in an easy-to-use format. This creates incredible value for association members sourcing products and/or services best suited for their business. View a sample of a digital buyer's guide.
Lester offers full-service social media management to help communicate your associations' message and build fans/followers. Our services include member-engaging content development, posting to various social media channels and metric analytics.
There has been a revolution in how media is received by tech-savvy professionals today, and with this, it is imperative associations are prepared to provide content through the use of the Internet and digital devices such as tablets and smartphones. Lester is equipped to provide an association’s membership with an online version of any print publication. Here are some samples of an online version of a print publication.
Lester can provide your association with a members-only electronic newsletter designed to provide “quick reads” and updates with easy links for access to additional information. The association can address industry issues in a more in-depth fashion and reach out to members on a more frequent basis. View a sample of a electronic newsletter.
Through their guidance, program management, advertising capabilities, and gorgeous graphic design and page layout, ATCA’s publications are more popular than ever before, with ever-increasing readership and advertising sales.
There are so many people involved in the publication of our directory; the sales department, editing department, art department and all the way to the top. The dedication and professionalism of everyone involved at Lester is phenomenal.
Much of the success PDCA has found in PileDriver magazine can be directly attributed to the dedication, creativity, professionalism and enthusiasm of Lester’s staff, and a seamless partnership with the PDCA.