At Lester, we understand that your job as an association is to know your industry – and your members – best. But how do you effectively target your industry to convey that know-how with timely, relevant and dynamic communications?
Let us introduce ourselves. We are an innovative and forward-thinking B2B publishing company that operates on the mandate that your best interests are our best interests. We help associations connect with the people and organizations they need to reach.
Lester provides first-class print publications tailored to the specific needs of our clients. Our goal is to propel the voice of each of our association partners as the leaders within their respective industries. Our publishing professionals work diligently to integrate an association’s branding, vision and mission throughout each edition published.
High-quality, spiral coil-bound print directories are one of the most valuable perks an association can offer to its members. Designed to include complete contact information for each member with easy-reference tabs separating levels of membership, members by region, association information etc., creating a definitive reference guide and business tool used by industry professionals.
Newsletters provide a wealth of information for members to keep abreast of their association’s initiatives and successes. Designed to provide “quick-reads” and updates, newsletters can be distributed on a higher level frequency basis and are a great way for an association to communicate with its members.
Calendars are an essential way to keep an association top-of-mind amongst its membership year-round. By providing each member with their very own annual calendar, they are reminded on a month-to-month basis of important industry-related dates such as conventions, conferences, seminars and events that are pertinent to the industry the association lobbies for and represents.
Lester develops marketing materials for conventions and conferences, public and private events, membership brochures and product guides. Through our close partnerships with associations, we become very familiar with our clients’ industries and branding strategies. This allows our team to develop the proper printed materials to assist in the execution of a successful marketing plan.
Want to connect industry buyers to sellers? An association can provide its membership with a printed and/or digital buyers’ guide categorizing products and services in an easy-to-use format. This creates incredible value for association members sourcing products and/ or services best suited for their business. Please click here to view a sample.
Lester can develop mobile applications for multiple purposes such as directories and buyers’ guides, conferences, event management, remote team communications, overall membership event attendance, and much more. Any professional association will enhance their communication initiatives with a well-developed mobile application.
Lester offers full-service social media management to help communicate your associations' message and build fans/followers. Our services include member-engaging content development, posting to various social media channels and metric analytics.
There has been a revolution in how media is received by tech-savvy professionals today, and with this, it is imperative associations are prepared to provide content through the use of the Internet and digital devices such as tablets and smartphones. Lester is equipped to provide an association’s membership with an online version of any print publication. Please click here to view a sample.
Lester can provide your association with a members-only electronic newsletter designed to provide “quick reads” and updates with easy links for access to additional information. The association can address industry issues in a more in-depth fashion and reach out to members on a more frequent basis. Please click here to view a sample.
Through their guidance, program management, advertising capabilities, and gorgeous graphic design and page layout, ATCA’s publications are more popular than ever before, with ever-increasing readership and advertising sales.
There are so many people involved in the publication of our directory; the sales department, editing department, art department and all the way to the top. The dedication and professionalism of everyone involved at Lester Publications is phenomenal.
The staff at HRPA enjoys working with Lester’s team, who continually demonstrate their commitment to us with their hard work, dedication and personal investment in building and continuously improving HRPA’s platforms.
Much of the success PDCA has found in PileDriver magazine can be directly attributed to the dedication, creativity, professionalism and enthusiasm of Lester’s staff, and a seamless partnership with the PDCA.